PR-Innovation2020-09-13T12:09:33+00:00

CREATING, NOT JUST PRODUCING

At PRPL, we believe constant innovation is always the need of the hour while running a world-class services business. We always look to identify, address and refine emerging packaging innovations for the current needs and the future. It is why we have a dedicated R&D team to find and employ new technologies, materials, processes and services.

INNOVATION

PACKAGING AS UNIQUE AS YOUR PRODUCT

We look to delight our clients with unique and thoughtful designs that positively impact their business and refresh their products. We are continuously innovating with the latest trends in design, packaging, and sustainability – in conversation with our clients, every step of the way.

THE 5 PILLARS OF INNOVATION

At PRPL, we use the following 5 pillars to achieve an end goal that mirrors your expectations.

STRUCTURES

PRPL understands customer goals and sets to work on the design, shape and structure aesthetic. The structure (shape) of the box is designed to maximize the appeal and improve upon previous benchmarks of strength, form and reliability.

Finding the perfect fit for premium shirts

In this example, the goal of the client was to reduce their expenses on the packaging. We evaluated that current packaging is multi-layered, to reduce the cost, we must work something around the structure of the boxes and the bags. Diving deep, we realized that average ticket size or order size was min 3 shirts at one given time. Of course, there were exceptions. Accordingly, we changed the structure of the boxes. It replaced the paper bag, and one box could hold up to 4 shirts, folded in a proper arrangement. Standard sizes were maintained from then on.

DESIGN

Designs are the identifiers of packaging, and often are the first touchpoint for any customer. Design services include refining the artwork to suit current trends, printing with effects to enhance the product such as foiling, spot UV, etc. PRPL boasts of an in-house design team, lauded by our Indian and international clients alike.

A new spin on the rustic brown box

In the above example, since the paper bag was slashed, the box had to carry the branding, but without increasing costs. We made a rustic brown box with minimal printing, stylizing the brand name using spot UV. The outcome perfectly matched the brand’s tone of sustainability while also drawing an excellent visual appeal.

MATERIAL

PRPL places great efforts towards sourcing and using sustainable materials to meet with its client’s needs. We have high-end partnerships across Korea, Taiwan, China, and Europe and are among the global leaders in providing responsible materials.

High fashion gets a new address

We used leather-like handles, making it comfortable for the user to hold a 4 t-shirts box. These boxes were made using recycled Kraft paper, in line with the brand’s messaging on sustainability.

A better way to recycle

In another example, a Sanitary Napkin Manufacturers required individual envelopes for pads, to offer ease of throwing used pads. Offering an eco-friendly solution, we made seed paper envelopes for the company.

PROCESS

At PRPL, we value efficiency and productivity across the chain of functions – right from employing industry-leading processes to ensuring speedy delivery. Our processes are designed in synergy with your goals, hence, bringing immense success in the areas of pre-packaging, transportation, delivery time and speed.

Efficiency is in the details
One of our clients wanted to refrain from using boxes for delivering material. As a budget solution provider, we used reusable plastic containers for delivery, thereon sent by the client.

A better way to recycle
NFC technology-enabled chips to project links to end-users.

A BETTER WAY TO PACKAGE

We are always seeking better ways to package and leave the smallest possible footprint behind.
These case studies perfectly exemplify our work for you.

View all Case Studies

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